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Daniel Xie

Business / Media / School

Hospitality, media& communication.

I build with my family, create for my campus, and study how people connect. Here’s what that looks like.

View my full LinkedIn profile

Selected work

Business, campus & creative projects

Two Lazy Dog drinks in front of a holiday tree in New York CityBusiness & operations

Chamberstone’s
Hospitality Group

NY / NJHospitality

Branding, people, and the systems behind the service. Building a hospitality group across New Jersey and New York City.

The business
Daniel representing Purdue on campusDirection & social media

A student’s view
of Purdue.

Recruitment campaigns, campus tours, and student stories for Purdue Brand Studio. Creative direction with a student’s perspective.

The media work
Short filmsChased, Glovebox & Hustle.Modeling · Since 2021Mila Hoffman CoutureCampus & communityCASA Purdue

Experience

Full profile on LinkedIn

Business & operations

October 2021 — Present

Co-founder & Operations Lead

Chamberstone’s
Hospitality Group

I’ve learned this business by doing the work.

I started after school in Manhattan. Today, I work across branding, staffing, and operations for a hospitality group in New Jersey and New York City.

Give it an identity.
Naming concepts, designing logos and menus, creating in-store materials, and building websites.
Get the team ready.
Hiring, scheduling, and training staff—from learning the menu to getting comfortable with the systems.
Make it all work.
Building Toast POS menus, connecting printers, teaching the point-of-sale system, and coordinating with accountants.
The OC Lobster Pot team gathered together on the restaurant staircase
The team.View full size

OC Lobster Pot / The people

The people
behind the service.

Hiring and training are only part of it. I care about building a team that supports one another—and a place people enjoy showing up to.

These are the people I get to work alongside.

Selected hospitality work

Restaurants & a place to stay

OC Lobster PotVisit website Bob’s Seafood & GrillVisit website Aventis InnVisit website
Daniel representing Purdue on campus
Purdue UniversityBoiler Ambassador
Purdue Brand Studio

Direction / Casting / Content

Purdue Brand Studio

A student’s perspective.
A hand in the whole production.

As a Boiler Ambassador and Social Media Content Creator, I make work for Purdue’s official channels alongside the university’s creative team.

I directed and cast a peer-to-peer recruitment campaign published across Instagram and Facebook. My other work includes residence tours, student stories, and a split-screen day in the life with Zach Leary.

Watch the campaign & films

August 2025 — Present

Brand Ambassador

MyLyfe

A personal video-diary app that turns everyday clips into weekly montages to keep or share.

For me, the idea is simple: staying part of the everyday lives of high school friends, family, and the people who matter.

Meet MyLyfe Aug 2026 — Present

Model

Mila Hoffman Couture

From London to Milan Fashion Week, I’ve modeled for Mila Hoffman Couture since 2021.

Working with a creative team to bring an idea to life through clothing, movement, and presence.

The photographs Jan 2021 — Present

Social Media Chair

CASA Purdue

I oversee CASA’s social media, creating content and working with the executive board to promote events and strengthen the club’s identity.

It’s a way to bring our campus community into the story—and give people a reason to be part of it.

CASA Purdue members posing together on the steps outside a pavilion
CASA PurdueView full size
CASA introduction graphic for Daniel Xie: social media chair, sophomore, Communication major, from Queens, NYC
Meet the social media chairView full size
@casapurdue Apr 2026 — Present

General Manager

OC Lobster Pot

On the floor in Ocean City: managing shifts, training servers, handling guest concerns, and keeping service moving.

I also led the integration of Uber Eats delivery with Toast POS to streamline ordering and operations.

The CBS feature May — Aug 2026

Previously / Indianapolis

Purdue Polytechnic

Polytechnic Ambassador & UAV Club

While studying animation and visual effects in Indianapolis, I served as a Polytechnic Ambassador and helped design drones in the UAV club. Flying drones and making films are still two of my favorite things outside class.

Meet the UAV club

Media & film

Campaigns, campus stories & independent films

Featured campaign / Purdue Brand Studio

From one student
to the next.

Creative direction · Casting · Production

I directed this peer-to-peer recruitment campaign for Purdue, with the freedom to shape the creative and cast the people who brought it to life.

Published as a Purdue ad campaign across Instagram and Facebook. Student stories, told by the people living them.

Watch the campaign on Instagram

Purdue Brand Studio / Selected videos

More from campus.

Tours, everyday moments,
and the people behind them.

01Purdue, in Indianapolis.Ad campaign · Campus storytellingWatch

Purdue Brand Studio

A city. A campus.
A different perspective.

An ad campaign showcasing Purdue University in Indianapolis.

Open on Instagram
02Two lives. One day.Split-screen day in the life · Direction / With Zach LearyWatch

Direction / With Zach Leary

Same screen.
Different days.

A day-in-the-life video I directed, made with my coworker Zach Leary and following two student perspectives at once—one above, one below.

Open on Instagram
03Lux on CapitolResidence tour · Purdue in IndianapolisWatch

Purdue Brand Studio

A look around
Lux on Capitol.

A residence tour created for Purdue’s social channels, giving students a closer look at where they could call home.

Open on Instagram
04North HallResidence tour · Purdue in IndianapolisWatch

Purdue Brand Studio

Inside North Hall.

A student’s introduction to North Hall, made for Purdue’s social channels.

Open on Instagram
05Pass the phone: UAV ClubClub spotlight · Drones & the people who build themWatch

Purdue Brand Studio / UAV Club

Meet the people
behind the drones.

A “pass the phone” introduction to our UAV club, where I helped with drone design.

Open on Instagram

Short films

One to watch. Two on the way.

01 / Action short film

Chased

Three people. Twenty-four hours. A deadly game of tag.

Once you’re “it,” the clock starts. Pass the tag within 24 hours or die. Whoever holds it last faces the same fate.

Watch on YouTube
02 / Coming soon

Glovebox

A Tesla at the center of the story. There’s more to it than you think.

Automotive / Short film
03 / Coming soon

Hustle.

New York in motion. The rush, the noise, the adrenaline. Try to keep up.

New York / Short film

Education & community

What I’m learning. What shaped me.

Class of 2029

Purdue University

Communication

Brian Lamb School of Communication
West Lafayette, Indiana

Sophomore transfer
Concentration
Mass Media & Business Communication
Minor
Film & Media

Previously

Purdue University in Indianapolis

Studied computer graphics with a focus on animation and visual effects. I came in expecting a film-centered program and found my interests were closer to filmmaking and communication than drawing, which led me to West Lafayette.

Boiler Ambassador CASA Social Media Chair Former Polytechnic Ambassador UAV Club

Manhattan / 2021–2025

Xavier High School

Daniel’s Xavier High School portrait
Labre homeless outreach
Co-led outreach through the Arrupe Leaders Society, preparing and delivering meals to people experiencing homelessness in New York City.
Xavier Communications Council
Founder and president, guiding student communications, publications, and video features.
Kairos & Monserrat
Retreat leader through Campus Ministry, helping other students reflect and connect.

Pre-college / July–August 2024

Columbia University

Introduction to Criminal Law

Studied the fundamentals of criminal law and criminal justice, and presented an opening statement in a mock trial. An early look at a field I want to keep exploring.

On the runway

Mila Hoffman Couture · Since 2021

London & Milan
Fashion Week

Daniel walking the London Fashion Week runway in a blue suit
London Runway
Daniel in a burgundy Mila Hoffman Couture suit in Milan
Milan Portrait
Daniel beside the Thames during London Fashion Week
London On location
More photographs
Two side-by-side full-length portraits of Daniel in a red suit among stone columns in Milan
Milan / Two framesView full size
Full-length Milan Fashion Week portrait Daniel near Westminster during London Fashion Week

A little about me

Maspeth, Queens.
Still where the story starts.

Daniel as a child walking the runway at Zao Zao Fashion Week
My first runway walk.Zao Zao Fashion Week
Daniel as a young child holding his dad’s hand on a city sidewalk
Me & Dad.From the family album
Daniel as a young child standing with his mom and grandma
Mom, Grandma & me.From the family album

I’m Daniel. I grew up in Maspeth, Queens, and went to Xavier in Manhattan. I began at Purdue University in Indianapolis studying computer graphics, with a focus on animation and visual effects, before transferring to West Lafayette. I now study Communication, with a concentration in mass media and business communication and a minor in film and media.

I started working in hospitality as a teenager. Since then, business, film, marketing, and school have become parts of the same larger interest: how to build something and help people connect with it.

Outside work and class, I fly drones and make films. Sometimes that means telling a campus story; sometimes it means chasing the pace of New York with a camera.

Long term, I want to pursue business school and law school, and keep building through film, media, and marketing.

Have a project, an opportunity, or just something to say? I’d love to hear from you.

Daniel, now grown up, standing with his mom and dad at the restaurant
Mom, Dad & me.A few years later.
View full size